Agoracom

 Universal's "Sydney White," opening Friday, the movie studio teamed with MySpace for one of the site's Black Curtain screenings, where the movie's star, Amanda Bynes, appeared to meet and greet fans and participate in a Q&A.

MySpace also created a custom "Sydney White" profile that included a photo gallery, online quiz, downloadable instant messenger icons and a feature allowing users to create their own customized "You and Your Seven Dorks" widgets to embed in their own profiles. And an exclusive video "shout-out" by Bynes that ran before the film's trailer on the movie's profile page, MySpaceTV and MySpace's Trailer Park -- the site's dedicated film community -- has had nearly 300,000 views so far.

The promotional partnership and Black Curtain screening program for "Sydney White" is the latest of dozens of film marketing initiatives MySpace has implemented for Hollywood studios, leading the social-networking site to claim that it has become a "staple" in the marketing of movies and to take at least some of the credit for the boxoffice success of such films as Rob Zombie's "Halloween" and "300."

Trailers and video clips promoting Dimension Films' "Halloween," which was the highest-grossing movie ever over a Labor Day weekend with $30.6 million in ticket sales, were viewed more than 1 million times on the MySpace network, and the official Zombie "Halloween" page on MySpace has more than 106,000 friends. The trailer for Warner Bros.' "300," which grossed more than $210 million domestically, was viewed 8 million times before the film's opening and more than 13 million times to date on the movie's MySpace profile page. The "300" profile has 208,000 friends.