Agoracom

From big screen franchises to popular animated series to book and video game characters, this year's Licensing Show saw toy-related deals get done across the spectrum of product categories. Here's our round-up of who signed what with whom before, during and in the few days since this year's event.In 2008, Harrison Ford returns for the fourth installment of the Indiana Jones franchise, and Hasbro is already on board as the master toy and game licensee. Under the partnership, Hasbro will develop a line of action figures, vehicles, role play toys and games, scheduled for release spring 2008, just before Lucasfilm’s movie release in May.Hasbro's Indiana Jones license builds upon its 30-year relationship with Lucasfilm Ltd., which began when Hasbro made action figures for the first Star Wars movie. Since then, Hasbro has helped build Star Wars into the No. 1 boys' action brand of all time.“Indiana Jones is a property with tremendous heritage and vast territory to be explored,” said Brian Goldner, Hasbro's chief operating officer. “We see many parallels with the Star Wars franchise in that the property appeals both to children, who love new adventures, and to parents, who have unforgettable memories of Indiana Jones.”Lucasfilm has also signed Lego to produce construction toys based on the Indiana Jones films, including next year’s installment. Four playsets based on the original Indiana Jones trilogy will launch in 2008. Three of the sets will be based on iconic scenes from the first film, Raiders of the Lost Ark: Temple Escape, based on the movie’s rolling boulder scene; Race for the Stolen Treasure, based on Indy’s fight between two trucks; and Indiana Jones and the Lost Tomb, which will let kids reenact the scene when Indy rescues Marion from an Egyptian tomb full of snakes. The fourth set, Motorcycle Chase, is based on a scene from Indiana Jones and the Last Crusade where Indy and his father escape to a hidden temple. Playsets based on the fourth movie will launch in May 2008, concurrent with the film. Like Hasbro, Lego already produces a line of toys based on the Star Wars movies.Lego is also licensing out some of its most popular properties, including Bionicle, Exo-Force and the classic Lego brand, partnering with several licensees to bring the brands to life through high-quality merchandise in children's lifestyle categories, including children's furniture with partner InCap Ltd. Furniture, an expansion of apparel with Soul Industry, food from Kellogg's and additional video games by TT Games. As master toy licensee, Mattel will take on Speed Racer and the latest Batman film, The Dark Knight—both out next summer—in categories including: vehicles, action figures, action play, remote control vehicles, handheld electronics and games and puzzles.How long till we see gift shops in the movie theatre lobby.