M-commerce (mobile commerce) is the buying and selling of
goods and services through wireless handheld devices such as cellular telephone
and personal digital assistants (PDAs). Known as next-generation e-commerce,
m-commerce enables users to access the Internet without needing to find a place
to plug in. The emerging technology behind m-commerce combined with virtual
ticketing makes RPS an Industry leader.
In order to exploit the m-commerce market potential, handset
manufacturers such as Nokia, Ericsson, Motorola, Qualcomm and RIM are working
with carriers such as AT&T Wireless, Sprint and BCE and Rogers in Canada to
develop WAP-enabled smart phones, the industry's answer to the Swiss Army
Knife, and ways to reach them. Using Bluetooth technology, smart phones offer
fax, e-mail, and phone capabilities all in one, paving the way for m-commerce
to be accepted by an increasingly mobile workforce.
RPS has the ability to offer
content delivery over wireless devices ,faster, more secure, and
scalable. There is wide speculation that
m-commerce will surpass wireline e-commerce as the method of choice for digital
commerce transactions. The industries affected by m-commerce include:
•Event Ticketing
•Financial services, which includes mobile banking (when
customers use their handheld devices to access their accounts and pay their
bills) as well as brokerage services, in which stock quotes can be displayed
and trading conducted from the same handheld device
•Telecommunications, in which service changes, bill payment
and account reviews can all be conducted from the same handheld device
•Service/retail, as consumers are given the ability to place
and pay for orders on-the-fly
•Information services, which include the delivery of
financial news, sports figures and traffic updates to a single mobile device