Toronto, Canada – April 9th, 2008, Intertainment Media (TSXV:INT) is pleased to announce it has entered into an Agreement with Beverly Hills, CA based online and mobile Gen Y content developer, Ego TV to distribute Intertainment’s Itibiti platform to its viewers. Intertainment and Ego TV have agreed to a revenue sharing program from all advertising and related sponsorship and promotional programs that will provide Intertainment with recovery of the costs for delivering the service plus a significant share of the net profits.
As part of the agreement, Ego TV will distribute a fully custom branded version of Intertainment’s Itibiti platform, providing online consumers with a free computer based Voice Powered Social Network. Ego TV distributes its content through Ego TV online (www.egotvonline.com) and VidShadow, MySpaceTV, Joost, Veoh, mobile partners, and many other distribution outlets. Users will receive a suite of services including online voice chat, integrated text chat, FREE local and long distance calling to land based and mobile phones, Ego TV content and other services, combined with related advertising. Users will have the ability to share Itibiti with friends and family, promoting viral growth of the platform.
“Ego TV provides an exceptional environment for Itibiti to reach the active Gen Y consumer and their friends. Ego TV’s show “Anatomy of a Rock Star” had 500,000 viewers in a 12-hr. period, proving that Ego TV’s content is well positioned for this consumer market. Itibiti offers Ego TV the opportunity for increased revenues through new and innovative advertising and promotional programs and builds a whole new global audience that is introduced to the Intertainment suite of services,” said Mr. David Lucatch, President & CEO of Intertainment Media Inc.
Advertisers have a unique opportunity to reach relevant consumers, as the application is targeted to the Gen Y demographics of Ego TV. Companies can deliver interactive and rich media solutions and integrate contesting, promotions and survey opportunities through Intertainment’s Itibiti program.
Ego TV President, Jimmy Hutcheson stated “Ego TV looks forward to launching new offerings to our core audience with the addition of a Itibiti, complete with Ego TV branding. The partnership with Intertainment Media allows us to give an easy-to-use application to our audience, and keep them tuning in to Ego TV!”
About Ego TV
Ego TV produces TV-like programming for the web and mobile devices. Ego TV is Gen Y’s destination for becoming successful, featuring entertainment content with celebrities such as Tom Arnold and Lou Ferrigno. Ego TV’s advertisers include the LA-based clothing line Ed Hardy. Based in Beverly Hills, CA, Ego TV distributes its library through VidShadow, MySpaceTV, Joost, Veoh, mobile partners, and many other distribution outlets. For more information, please visit the corporate website at www.HutchMediaOnline.com or the consumer website at www.EgoTVonline.com.
About Intertainment’s Itibiti Platform
Intertainment’s Itibiti platform is a proprietary, social networking, multimedia and communications environment that can be installed directly on a user’s computer desktop. This provides clients with custom branding, loyalty and revenue opportunities prior to the user launching their Internet services. Key features of Itibiti include IP Telephony, video/multimedia on demand, instant messaging, SMS, integrated in a feature rich interface that includes a mini web browser, desktop telephone and chat system which can be utilized to create active links to the affinity partners web pages, providing information and outside services and a complete advertising and marketing platform for revenue generation.
About Intertainment
Intertainment Media Inc. (www.intertainmentmedia.com) is a conventional and new media company with an experienced and innovative team of professionals focused on delivering leading edge technology and marketing solutions. Intertainment develops and invests in strategic programs that enable clients to increase their branding and loyalty relationships with their consumers while focusing on increased revenue generation. Intertainment owns, operates and invests in high value content, traffic management, advertising and social networking solutions including, Eye Rock Digital (www.eyerockdigital.com) No Good TV (www.ngtv.com), Trooker Inc. (www.trooker.com), and Itibiti Inc. Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. The company is listed on the Toronto Venture Exchange (symbol: INT).
This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.
CONTACT:
Corporate Inquiries:
David Lucatch, CEO
905-763-3510
Investor Relations:
Buchalter Consulting
1-866-631-6537
Stan.Buchalter@BuchalterConsulting.ca
Online Investor Relations Hub:
AGORACOM
INT@Agoracom.com
www.agoracom.com/IR/intertainment
