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Eye Rock Digital.com video views pass 100 Million in first 6 months TORONTO, CANADA, July 3, 2007- Intertainment Media Inc. (“Intertainment” or the “Company”) (TSXV:INT) is pleased to announce that its premier online video network, Eye Rock Digital.com has reached a major industry milestone. As of June 30, 2007, over 100 Million Eye Rock Digital.com videos have been viewed via the Internet in the first 6 months of operations. Eye Rock Digital.com launched its Beta, or testing site, on December 15, 2006, and became operational late January 2007. Eye Rock Digital is currently serving over 14 Million videos to over 3 Million visitors per month. Eye Rock Digital.com serves professional, licensed, digital rights managed (DRM) content, and allows viewers to select and watch videos through a number of exclusive channels. Eye Rock Digital.com focuses its content offerings primarily to an 18 to 34 audience. Unlike video sharing sites that allow users to post home made videos and copied, unlicensed programming, Eye Rock Digital.com works with producers, distributors and global networks to acquire the rights to broadcast high quality programming to broadband and mobile viewers. This allows Eye Rock Digital.com to serve short form video segments as well as full length programming, while allowing marketers to leverage the content for advertising without the fear of copyright infringement issues. One of the key elements in the dynamic growth of Eye Rock Digital.com has been the successful integration of technology partnerships with industry leading firms including Internet TV services provider, Brightcove.com, of Cambridge, MA; advertising solutions and serving provider Doubleclick.com of NY, NY; and Internet infrastructure solutions provider, Peer 1, of Toronto. These “best of breed” companies allow Intertainment to focus primarily on its core entertainment and advertising business strategy, while these firms work with Intertainment’s in-house tech team to provide 24/7 technology services and support solutions. In March 2007, Eye Rock Digital.com began offering very limited advertising “testing” solutions to the industry, and as of early July 2007, is fully open to support all forms of integrated, video and other rich media advertising programs. Eye Rock Digital.com offers a number of highly effective programs for advertisers to reach their intended audience, including banner, video and rich media placement, sponsorship and promotional initiatives. In addition, Eye Rock Digital.com offers revenue generating mobile programs and pay per view services. “The acceptance by online viewers of the Eye Rock Digital.com offering has been spectacular. Our platform is not just another “me too” video sharing site, but a distinct Internet TV viewing experience that is growing at an impressive rate, “ said Mr. David Lucatch, President & CEO of Intertainment Media Inc. According to industry experts ClickZ, more than 90 percent of pre-roll inventory has been typically sold out at any given time, and it will likely stay so for a while as marketers simply run their TV spots as pre-roll ads. Video ad spend in the U.S. is expected to reach $775 million in 2007, growing 89 percent from $410 million in 2006, according to reports published by research firm, eMarketer. Online video ad spend will constitute just 4.2 percent of total online ad spending in the U.S. However, that proportion is expected to reach 11.5 percent in 2010, becoming a $2.9 billion business. “Advertisers are now in a position to take advantage of the opportunity to latch onto professional, licensed content and use it to reach the online consumer. Online advertisers’ numbers continue to grow globally, while traditional media declines. Eye Rock Digital.com is perfectly positioned to reach the most highly sought after 18 to 34 online market,” added Mr. Lucatch. In addition to its activities at Eye Rock Digital.com, the Company is in the process of finalizing a $2.3 Million USD investment in online company, No Good TV (www.ngtv.com) of Beverly Hills, CA. NGTV.com specializes in developing proprietary uncensored celebrity content and has established an online partnership with YouTube.com. In June 2007, NGTV.com was the no. 1 partner with YouTube, with over 15.7 Million video views. In just under 2 months of posting active content, NGTV.com has reached the status of no. 9 All Time partner with YouTube. Intertainment Media is the Canadian marketing partner for NGTV.com and currently has begun serving advertising to Canadian NGTV.com viewers. The Company has also recently announced investments and marketing agreements with Trooker Inc., developers of Trooker.com, a new revolutionary video search engine and social networking platform, and DC Netcast Media Inc., which has developed an interactive online theatre program for concurrent viewing and social interaction. About Eye Rock Digital The Company’s wholly owned subsidiary Eye Rock Digital Inc. (www.eyerockdigital.com), is a leading edge provider of video on demand, digital content, distribution, advertising and production. Eye Rock Digital aggregates and creates digital content aimed at the young, hip and technologically savvy young adult market. Eye Rock Digital develops programming for simultaneous delivery over broadband and wireless platforms. About Intertainment Media Inc. The Company and its divisions, develop traditional and new media marketing programs for clients to build Brand, Loyalty and Revenues. Intertainment Media Inc., together with its wholly owned subsidiary Eye Rock Digital Inc. has acquired interest and working partnerships with a number of new media, content and technologies companies, including NO GOOD TV (www.ngtv.com), Trooker Inc. (www.trooker.com) and DC Netcast Media Inc. Working with industry leading firms in the financial sector, real estate, insurance, media, telecommunications, entertainment, electronic games, travel, automotive and services sectors, the Company initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships. The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company has developed Intellectual Property (IP) solutions for managing these programs, technologies and manufacturing processes. Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: INT). The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release. This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements. CONTACT: Corporate Inquiries David Lucatch CEO 905-763-3510 www.saversplus.com Investor Relations CHF Investor Relations Jan Moir, Vice President 416-868-1079 ext. 237 AGORACOM SAV@Agoracom.com www.agoracom.com/IR/saversplus