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Banner Ad Space Overbooked - NGTV and YouTube Developing Additional Revenue Opportunities
June 14, 2007 – After less than a month as a YouTube.com partner, No Good TV (www.ngtv.com) is consistently being ranked as YouTube’s #1 Partner, and has rocketed up the ranks to become the 12th largest partner of all time.
With over 21 Million videos viewed on YouTube, NGTV has passed well established properties like Sony BMG, NHL, BBC Worldwide, Google, Capital Records, Fox News and others in the top all time rankings.
No Good TV is consistently ranking in the top 5 video partners each day, and this week is ranked #1. No Good TV has also been ranked #1 for the entire month!
You can check out the No Good TV partner page at: http://www.youtube.com/profile?user=nogoodtv
Given the amazing level of traffic, YouTube has initiated banner ad revenue programs with NGTV. When you watch NGTV clips on YouTube, you will notice the varied banner ads. Competition for top ad space is fierce, and banner ad space for NGTV clips is already being overbooked. Advertisers want to reach the audience that NGTV is appealing to.
During the past 3 weeks NGTV has increased their YouTube offerings from 3 clips per week to 6-7 clips per week. With the extra video clip releases, traffic on YouTube has tripled and is at a frenetic pace of 4 million clip views per week.
Based on an estimated release schedule of 7 clips per week, NGTV is confident of hitting 600,000 daily clip views on YouTube, resulting in a monthly average of over 18 million views.
This translates to net YouTube banner ad revenues for NGTV that begin approaching the $100,000 USD level per month.
Once the pre-roll video ads on YouTube begin to appear, which are at substantially higher rates than banner ads, NGTV will significantly increase its revenues from YouTube. NGTV and YouTube are in discussions to develop additional revenue opportunities.
Intertainment Media Inc. (TSXV:INT) is the Canadian marketing partner for NGTV.com, and has an agreement to initiate marketing rights for the UK, Europe, Asia, Australia, the Pacific Rim countries and Australia.
In addition, Intertainment Media has announced a major funding program to invest up to $2.3 Million USD in NGTV.
Mr. David Lucatch, President and CEO of Intertainment Media Inc. is a member of the Board of Directors of Beverly Hills based No Good TV Inc.
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