INTERTAINMENT MEDIA PARTNER - NO GOOD TV TO HOST CELEBRITY HALO 3 FACE-OFF IN MARKETING PARTNERSHIP WITH MICROSOFT’S XBOX
Deal includes cross-platform launch of Game On…!, the first-ever uncensored video game series. Initial episodes to feature star-driven Halo 3 matches.
BEVERLY HILLS, CA (June 4, 2007) – NGTV (NO GOOD TV), the world’s largest producer of uncensored celebrity news and entertainment programming, and Microsoft’s Xbox are pleased to announce a marketing partnership tied to the highly anticipated HALO 3 video game exclusively for the Xbox 360 console. From May 30 through June 8, 2007, NO GOOD TV will be the only organized event in Southern California where celebrities can gather and play the beta version of Halo 3 prior to its official release on September 25, 2007. These in-studio face-offs will feature some of the hottest names in entertainment and will launch Game On...!, NO GOOD TV’s new uncensored gaming series.
“With NO GOOD TV’s focus on major pop culture events and a guest list of top tier talent, featuring Halo 3 on the debut of the video game series makes a lot of sense,” said Chris Di Cesare, Director of Creative Marketing for Microsoft. “The creative platform that NO GOOD TV offers provides a unique, fun, no-hold’s barred vehicle to showcase Halo 3 to a new audience.”
To celebrate the partnership with Xbox, NGTV will add a dedicated Halo 3 micro site to NGTV.COM prior to debuting the uncensored celebrity Halo 3 episodes of Game On…! later this summer. The micro site will launch in late June with the first reveal of the stars who signed on to enter the Halo 3 arena at NO GOOD TV. Additionally, fans will be able to register for exclusive programming updates, special promotions and other tie-ins related to the Halo 3 episodes and the new Game On…! series. Content produced as part of this deal will air on all NO GOOD TV platforms, including NGTV.COM, and select Microsoft Xbox sites.
“Our exciting partnership with Microsoft’s Xbox validates the power of our audience and is further evidence that NO GOOD TV is a premiere showcase for the biggest brands in the world,” said Kourosh Taj, Co-President and Head of Programming of NO GOOD TV. “We are thrilled to debut Game On...! with HALO 3, the world’s most popular video game franchise.”
Halo 3, the third installment in the best-selling Xbox game franchise, is a highly anticipated first-person shooter developed by Bungie Studios and published by Microsoft Game Studios for the Xbox 360 console. Halo 3 will conclude the current Halo story arc.
Spark Alliance Marketing, an NMA Entertainment & Marketing company, brokered the deal. NMA represents Xbox.
For more information about celebrity participation, please contact artistrelations@ngtv.com.
About NO GOOD TV
NO GOOD TV is the world’s largest producer of uncensored celebrity news and entertainment programming. The first and only network of its kind, NO GOOD TV provides fans with an all-encompassing entertainment destination and an unprecedented level of uncensored access to the biggest stars in the world, paparazzi-free. This unique combination makes it an ideal promotional and advertising platform for anyone looking to reach the elusive 18-34 demo. NO GOOD TV allows viewers to connect with their favorite celebrities on an intimate, personal level that has yet to be captured by any other network. The network covers all things entertainment and boasts a guest list of the hottest A-list stars. NO GOOD TV can be accessed on the web at http://www.NGTV.com . In Canada, NGTV’s marketing partner is Intertainment Media, Inc.
About Xbox 360
Xbox 360 is the most powerful video game and entertainment system, delivering the best games, the next generation of the premier Xbox LIVE online gaming network and unique digital entertainment experiences that revolve around gamers. Xbox 360 has a catalog of more than 160 high-definition games and is available in 37 countries. More information can be found online at http://www.xbox.com/xbox360.
About Xbox LIVE
Xbox LIVE is the first and most comprehensive unified online entertainment network seamlessly integrated throughout the entire console experience, making it easy for people to find the friends, games and entertainment they want from the moment they power on their Xbox 360 system. Xbox LIVE connects millions of members across 25 countries to enjoy hundreds of multiplayer games, downloadable games via Xbox LIVE Arcade, free and premium playable game demos, music videos, TV shows and movies in the United States as well as new game levels, characters and vehicles for all their favorite retail games. More information can be found online at http://www.xbox.com/en-us/live.
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Note to editors: If you are interested in viewing additional information on Microsoft, please visit the Microsoft Web page at http://www.microsoft.com/presspass on Microsoft’s corporate information pages. Web links, telephone numbers and titles were correct at time of publication, but may since have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/presspass/contactpr.mspx.
About Spark Alliance Marketing
Spark Alliance Marketing is an exciting, new company under the NMA Entertainment & Marketing banner that develops strategic partnerships between content providers and brands. Spark is at the forefront of many current and contemporary opportunities emerging in the online, music, and entertainment worlds. Spark will utilize these platforms to further connect corporations with relevant opportunities to engage their consumers. Spark Alliance Marketing is proud to include No Good TV, DMI Music & Media Solutions, and Sony Pictures Home Entertainment among their quickly growing client list.
NO GOOD TV Contact Information:
NO GOOD TV
Ron Hebshie
310.556.8600
media@ngtv.com
About Intertainment Media Inc.
Intertainment Media Inc. is the Canadian Marketing Partner for NGTV.com. As previously announced, Intertainment is in the process of finalizing an investment of up to $2.3 Million USD in NGTV.
Intertainment, through its wholly owned US subsidiary, Eye Rock Digital.com (www.eyerockdigital.com) has negotiated the opportunity to broaden its marketing relationship with NGTV.com and to increase its marketing rights beyond Canada, to include the UK, Europe, Australia, Asia, the Pacific Rim Countries and China.
Intertainment Media and its divisions, develop traditional and new media marketing programs for clients to build Brand, Loyalty and Revenues.
Working with industry leading firms in the financial sector, real estate, insurance, media, telecommunications, entertainment, electronic gaming, travel, automotive and services sectors, the Company initiates proprietary business building solutions that increase customer activity and strengthen customer-vendor relationships.
The Company maintains a fully integrated creative, web, technology and graphics production facility to service its growing client base, and works with company owned and managed systems with vendors throughout North America and Europe. The Company developed proprietary technologies for managing these programs and manufacturing its offerings.
Intertainment Media Inc. is headquartered in Richmond Hill, Ontario, Canada. Its shares trade on the TSXV (symbol: INT).
The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.
This news release may contain forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties. Actual results could differ materially because of factors discussed in the management discussion and analysis section of our interim and most recent annual financial statements or other reports and filings with the TSX Venture Exchange and applicable Canadian securities regulations. We do not undertake any duty to update any forward-looking statements.
CONTACT:
Intertainment Media Inc. Corporate Inquiries
David Lucatch CEO
905-763-3510
http://www.intertainmentmedia.com
Investor Relations
CHF Investor Relations
Jan Moir, Vice President
416-868-1079 ext. 237
jan@chfir.com
AGORACOM
INT@Agoracom.com
http://www.agoracom.com/IR/intertainment
