Agoracom

MARKET PRESSURE = BUYING OPPORTUNITIES

As predicted on the AGORACOM Blog, it appears we are now moving into capitulation phase and a great opportunity to buy good small-caps that have been thrown out with the bathwater. 

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Corporate Overview                                                                                    (August.04, 2007)

EYI Industries Inc. and its affiliates (EYI) market world class nutritional supplements. The Company markets products which promote well-being and a healthy lifestyle. Since inception the Company’s vision has been to be a quality provider of wellness products and provide exceptional business opportunities and support in all of their markets for their Independent Business Associates (IBA). EYI’s wide range of products gives the company a tremendous vitality, diversity and resilience in today’s market place.

OVERVIEW

EYI Industries is in the business of selling, marketing, and distributing a product line consisting of approximately 27 nutritional products in three categories, dietary supplements, personal care products and water filtration systems. EYI’s most successful product is Calorad, a liquid collagen-based dietary supplement presently available on the market. Recently, EYI announced the exclusive marketing rights for ULTIMATE ME2, a proven, tested, and environmentally friendly, non-metallic and non-polluting fuel performance product. ULTIMATE ME2 enhances and creates efficient combustion that cools the engine of your vehicle. This means fewer emissions for the environment, a smoother running engine and money in your pocket as you reduce fuel consumption which in turn reduces fuel costs! EYI also distributes a consumer product that reduces Arsenic and other contaminates to a negligible level from drinking water. The portable water filtration product's name is Code Blue™ and is exclusively provided to EYI. In addition, EYI sells dietary supplements and personal care products. A large portion of our sales are from CALORAD®, a liquid protein supplement that has brought weight loss benefits to our customers. More than six million bottles of CALORAD® have been sold since EYI was founded in 1995. PROSOTEINE® a revolutionary and safe nutritional supplement that gives your body a boost that not only supports you in the moment but also rebuilds your body, cell by cell, bringing our customers the benefits of a natural Energy drink. PROSOTEINE® is experiencing similar success to CALORAD®

EYI’s product line consists of:

• 18 dietary supplement products
• 7 personal care products
• 2 water filtration system products
• 1 non-polluting fuel performance product
• New products opportunities are always being explored

Marketing

EYI products are marketed through a network marketing program in which IBA’s (Independent Business Associates) purchase products for resale to retail customers as well as for their own personal use. EYI have a list of over 380,000 IBA’s, of which approximately 7,800 we consider "active". Over 1,400 of these IBA’s are considered "very active" and are registered in EYI’s automatic Auto-ship Program and are current with their annual administration fee. The Auto-ship Program, recently re-named Convenience Program, allows the IBA’s to set up a reoccurring order that is automatically shipped to them each month. EYI has IBA’s located in the United States, Canada and Asia. EYI’s marketing plan is designed to provide incentives for IBA’s to build, maintain and motivate an organization of recruited distributors in their down-line organization to maximize their earning potential. IBA’s generate income by purchasing our products at wholesale prices and reselling them at retail prices. IBA’s also earn commissions on product purchases generated by their down-line organization.

Highlights:

• EYI has a very efficient, extensive and established sales network in place.
• New Initiatives to expand both the brand and distribution network
• Experienced and Dynamic Management team
• Quality line of products
• Expansion of Markets to New Regions
• New Remuneration Plan for IBA’s
• New Strategic Initiatives

Conclusion

EYI’s has developed a superior network marketing system which is both extensive and efficient. EYI’s network marketing system is well suited to marketing dietary supplements, personal care products and water filtration systems, because sales of such products are strengthened by ongoing personal contact between IBA’s and their customers; this creates loyal customers and repeat orders. EYI’s network marketing system appeals to a broad cross-section of people, particularly those looking to supplement family income or who are seeking part-time work. The results of the many new initiatives, products and expanded markets should make for an exciting upcoming year for EYI Industries and provide an excellent opportunity for small cap investors.