Making Car Dealerships More Profitable Through "Buy-Here Pay-Here" Programs
Taking Advantage of the Growing Sub-Prime Car Financing Market
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Message: subprime mortgage not the same as subprime car loan
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Re: subprime mortgage not the same as subprime car loan

posted on Mar 18, 08 12:40PM
That's an excellent point. Perception is reality with a lot of people and I think they might flinch if they hear the words sub prime. But this is for the auto industry and not for mortgages that people can't afford. Financing is the name of the game. GMAC Financing is a strong division within GM. The same holds true for Ford Credit and GE Capital. All blue chips realized they could spin off and make significant coin in the financing world.
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