Agoracom

I agree looking at the market in its present conditions and everyone is jaded. Consumers, Retailers bankers, corps everyone is jaded everything is saturated.

There are a couple of potential setbacks with our product; price for one doesn't make this readily available for low end wage workers; In fact there's a study in Canda suggesting that 56% of the population is living paycheck to paycheck.

I had an interesting conversation about this with my son a few weeks ago; he's a fresh Uni graduate and we were discussing his new job, new life et al. To make a long story short, I asked him what he was making, and he said 45k. I was like wowza great! When I came out of University I was working in a Parking lot and as an engineer at NT.

Sadly the reality is 45k, which is 7,000 dollars above the national average, is not enough to live through comfortably. You are merely existing and not Living life to its fullest. Rent/Mortgages and all really take a huge chunk out of this boys pocket; so do taxes which are debatable whether we as Canadians are getting our penny's worth or not.

Bottom line is if everyone is holding on to what they have super extra tight, selling a new idea like the ZENN on the public could be harder than you are suggesting. But I will give you this; there is a great market in Toronto (and Canada for that matter) to really create a market out of this and it all comes down to the McGuinty/Miller/Harper (or whomever wins the election) trio.