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Message: With New Four-Facility Customer, SOBRsafe Enters Florida - a Key Behavioral Health Market

Cutting-edge Technology Enhances Screening Protocols and Patient Care

Denver, CO - April 17, 2024 - SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), a trailblazer in transdermal alcohol detection solutions, marks a significant milestone with its expansion into Florida's behavioral health sector. The company's innovative SOBRcheck™ technology replaces traditional breathalyzers, offering a more efficient and humane approach to alcohol screening.

Background and Context:

SOBRsafe's journey to redefine alcohol monitoring began with a mission to address the shortcomings of legacy technologies in preventing alcohol misuse. With the launch of SOBRcheck™, the company introduced a touch-based detection system that eliminates the need for breath, blood, or urine samples, revolutionizing the screening process.

Key Highlights and Advantages:

The recent hardware/software agreement with a prominent four-facility behavioral health provider in Florida underscores the growing demand for SOBRsafe's advanced solutions. By adopting SOBRcheck™ for point-of-care screening, the customer streamlines operations, enhances screening protocols, and ensures compliance with monitoring requirements. The potential integration of SOBRsure™ for continuous outpatient monitoring further exemplifies the versatility and effectiveness of SOBRsafe's product suite.

Potential Impact and Significance:

SOBRsafe's entry into Florida's behavioral health market signifies a pivotal moment in the company's trajectory. With sixteen new accounts secured in the First Quarter of 2024, compared to just three in the previous year, SOBRsafe is poised for accelerated growth and market penetration. The adoption of SOBRcheck™ not only improves operational efficiency but also enhances patient care by providing non-invasive and timely alcohol screening.

Expert Opinions and Analysis:

Eddie Kilroy, SOBRsafe's Director of Commercial Development, emphasizes the transformative impact of SOBRcheck™ on the customer's screening procedures. By replacing legacy breathalyzers with SOBRcheck™, the customer gains efficiency, accuracy, and compliance while ensuring patient privacy and dignity. Kilroy's insights highlight the tangible benefits of SOBRsafe's technology in improving healthcare outcomes and operational excellence.

Challenges and Considerations:

While the adoption of SOBRcheck™ presents numerous advantages, challenges related to regulatory compliance, data security, and technology integration may arise. However, SOBRsafe remains committed to addressing these challenges through ongoing collaboration with customers and stakeholders.

Conclusion:

As SOBRsafe continues to redefine alcohol monitoring across various sectors, its entry into Florida's behavioral health market represents a significant milestone. With a proven track record of innovation and customer satisfaction, SOBRsafe is well-positioned to lead the charge in transforming alcohol intelligence and promoting safer communities.

 

View original release:

https://ir.sobrsafe.com/news-events/press-releases/detail/125/with-new-four-facility-customer-sobrsafe-enters-florida-

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