Agoracom

 Value-added Service Characteristics

All VAS share the same characteristics:

1. Not a form of basic service but rather adds value total service offering
2. Stands alone in terms of profitability and/or stimulates incremental demand for core service(s)
3. Can sometimes stand alone operationally
4. Does not cannibalize basic service unless clearly favorable
5. Can be an add-on to basic service, and as such, may be sold at a premium price
6. May provide operational and/or administrative synergy between or among other services – not merely for diversification