Agoracom

Why Invest in Debut Broadcasting?

• Approximately 14 distinct programs and services, including a customer base of nearly 1,400 radio stations that generates an audience of nearly 45 million listeners each week
• Unique synergies between syndicated programming and station ownership
• Comprehensive capabilities for complete audio, video, graphics and multimedia
• Aggressive organic and acquisition growth strategy
• Studio and production house located at the heart of Music Row, Nashville, Tennessee

Business Strategy

Debut Broadcasting strategy for growth is through organic as well as acquisitions capitalizing on the synergies created between radio syndication and radio station operations.

Organic Growth

Apart from the existing formats of country, Christian and urban, new generation long format 24 hour programming for adult contemporary and rock formats will be introduced. In addition to the planned expansion of program, other service offerings includes: 24-hour weather, on-call severe weather coverage, specific news and sports reporters and production music and station imaging.
The Company’s strategy is to increase revenues by increasing music formats while reducing the operating cost.

Acquisition Growth

Debut Broadcasting’s strategy is to acquire

• leading radio station cluster in small, rural markets in Southeastern U.S. by taking advantage of their size and fragmented nature of ownership
• under-performing stations where there is significant potential to apply management expertise to improve financial and operating performance

During June 2007, Debut Broadcasting acquired and now own and operate five broadcast radio stations identified as:

• WIQQ FM 102.3 MHz in Leland, Mississippi,
• WBAQ FM 97.9 MHz, WNIX AM 1330 kHz in Greenville, Mississippi,
• WNLA FM 105.5 MHz and WNLA AM 1380 kHz in Indianola, Mississippi.

On March 16, 2008, Debut Broadcasting signed an asset purchase agreement for WBBV, FM 101.1 MHz in Vicksburg, MS. Additionally; Debut Broadcasting placed KLSM, FM in Tallulah, LA under a local marketing agreement. Debut Broadcasting believes these stations conform to their focus and operating strategy.

Geographically, Debut Broadcasting expects to be able to capitalize on the proximity to Vicksburg to achieve significant cost reductions.

Key station roles in engineering, sales management, and business management will be distributed across the region with anticipated incremental savings for all owned and operated stations.

OVERVIEW:

Core business is production and distribution of syndicated radio programming to radio stations in the U.S. and Canada. From a single radio program in 1999, Debut Broadcasting has approximately 14 distinct programs and services. Customer base of nearly 1,400 radio stations generates an audience of nearly 45 million listeners each week in the US. Programming focuses on country, Christian, and urban formats.

Revenue is generated from advertising and sponsorship sold in the syndicated radio programs, as well as revenue-sharing agreements with radio station affiliates. Key advertising relationships include Wal-Mart, Pfizer, GEICO, Johnson & Johnson, General Mills, and P&G.